What do you think is driving future network growth?According to a new Cisco study, many residential, business, and mobile IP networking trends are being driven largely by a combination of video, social networking and advanced collaboration applications, termed “visual” networking traffic. Service provider networks are carrying a significant amount of visual networking traffic, with more than one-third of the average global broadband connection supporting video, social networking and collaboration applications each month. Maybe social networking isn’t a fad.
Cisco VNI (Visual Networking Index) Usage Highlights:
Aggregate Broadband Findings (Q3CY09):
- Globally, the average broadband connection (primarily residential subscribers and some business users) generates approximately 11.4 gigabytes of Internet traffic per month.
Per connection per day, this amount is roughly equivalent to downloading 3,000 text emails, 100 MP3 music files or 360 text-only e-books.)
- Globally, the average broadband connection consumes about 4.3 gigabytes of visual networking applications advanced services such as video, social networking and collaboration) traffic per month.
Per connection per day, this amount is roughly the equivalent of approximately 20.5 short-form Internet videos or approximately 1.1 hours of Internet video, whether streamed on its own, embedded in a Web page, or viewed as part of video communications.)
- Top 1 percent of global subscribers generated more than 20 percent of all traffic.
- Top 10 percent of global subscribers generated more than 60 percent of all traffic.
Peak Broadband Usage During Internet Prime Time:
- In an average day over the reported quarter, Internet "prime time" spans from approximately 9 p.m to 1 a.m. around the world. This contrasts with broadcast TV prime time, which is generally from 7 p.m. to 11 p.m. across most global markets.
- 25 percent (or 93.3 megabytes per day per connection) of global Internet traffic is generated during the Internet "prime time" period.
- A peak Internet hour has 20 percent more traffic than a nonpeak Internet hour. The peak Internet hour averages 18 megabytes of traffic per connection (per hour), while nonpeak Internet hours average 15 megabytes of traffic per connection (per hour).
The peak Internet visual networking hour has almost 25 percent more traffic than average hourly Internet traffic.
It’s one thing to imagine the amount of traffic passing through networks every day, but it’s another to actually see the numbers. My favorite statistic is the number of GBs used per connection per day compared to text messages, e-books and music. The numbers are huge! I can’t imagine sending 3,000 text messages per day, can you?
What do you think about these findings? What are the future implications? I’m interested in hearing your thoughts.
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